Download - A importância dos blogs para as empresas
![Page 1: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/1.jpg)
Blogsa importância deles para as empresas
Manoel LemosCEO / Founder
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 2: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/2.jpg)
Blogs?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 3: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/3.jpg)
Será?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 4: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/4.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 5: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/5.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgets
people
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 6: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/6.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgets
people
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 7: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/7.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgets
people
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 8: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/8.jpg)
blogs
feeds
feedback
groups
competition
innovationwikis
interaction
tags
teammates
crowdsourcing
collaboration
ideas
transparency
opensource
creativecommons
folksonomy
openidwidgetspeople
digg
google customersfacebook
wikipedia blogblogs
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 9: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/9.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 10: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/10.jpg)
“Quase 9 milhões de pessoas acessam e lêem blogs, de acordo com dados do Ibope/NetRatings de agosto, o que representa 46%
do número de internautas ativos no mês.”IDG Now
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 11: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/11.jpg)
Blogs são legais, mas devemos ter um?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 12: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/12.jpg)
Já vimos este tipo de pergunta antes...
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 13: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/13.jpg)
• Devemos ter email?
• Devemos ter um website?
• Devemos ter um blog?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 14: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/14.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 15: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/15.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 16: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/16.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 17: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/17.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 18: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/18.jpg)
“The perception of Sun as a faithful and authentic tech company is now very strong.
What blogs have done has authenticated the Sun brand more than a billion dollar ad
campaign could have done.”Jonathan Schwartz • CEO • Sun Microsystems
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 19: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/19.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 20: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/20.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 21: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/21.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 22: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/22.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 23: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/23.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 24: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/24.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 25: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/25.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 26: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/26.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 27: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/27.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 28: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/28.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 29: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/29.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 30: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/30.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 31: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/31.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade ➜ Sim, PageRank!!!
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 32: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/32.jpg)
BlogBlogs RankingLinks no 1º dia
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 33: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/33.jpg)
BlogBlogs RankingLinks na 1ª semana
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 34: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/34.jpg)
BlogBlogs RankingLinks na 2ª semana
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 35: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/35.jpg)
BlogBlogs RankingLinks no 1º mês
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 36: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/36.jpg)
BlogBlogs RankingLinks no 2º mês
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 37: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/37.jpg)
BlogBlogs RankingLinks em Julho de 2007
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 38: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/38.jpg)
BlogBlogs RankingLinks em Julho de 2007
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 39: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/39.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 40: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/40.jpg)
Muito mais que um mero canal de comunicação
• Transparência
• Autenticidade
• Autoridade
• Atrair e Recrutar
• Colaborar, Agregar e Inovar
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 41: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/41.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 42: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/42.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 43: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/43.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 44: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/44.jpg)
Mas perderemos o controle?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 45: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/45.jpg)
09 f9 11 02 9d 74 e3 5b d8 41 56 c5 63 56 88 c0
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 46: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/46.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 47: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/47.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 48: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/48.jpg)
Nunca tivemos ou teremos controle!
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 49: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/49.jpg)
Blogs são legais, mas devemos ter um?
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 50: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/50.jpg)
Absolutamente, sim!
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 51: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/51.jpg)
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net
![Page 52: A importância dos blogs para as empresas](https://reader034.vdocuments.com.br/reader034/viewer/2022042813/54585444af795994188b53e3/html5/thumbnails/52.jpg)
Junte-se a nó[email protected]
• Marketeers • Products • Strategy • Community • Viral
• Social Media, Advertisement Management, Viral Marketing, Community Management, User Mentoring, Strategic Thinking
• Developers • Server • Client
• Rails, Ruby, LAMP, OO, Agile, Scrum, REST, XFN, FOAF, AJAX, JavaScript, Scriptaculous, Prototype, JQuery, HTML, CSS, DHTML, Microformats
• SysAdmins • Infrastructure • Production
• LAMP, OpenSolaris, SVN, LDAP, Apache, Mongrel, Monit, MySQL, SNMP, SMTP, Load Balancing, Virtualization, Storage, webDAV, caching, proxying
By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net