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Traffic: 2,5 Millions /year.

Peak Period: Lunch time Peak Month: December

The first Cinema in Portugal with Dolby ATMOS sound

The first cinema in Portugal with HFR Digital projection (2D e 3D)

Concept: High Quality @ Low Cost or Low-Cost Premium

Low Cost Cinema (no restrains or fidelity) Target: Young (15 – 34 years) Movies: Filmes Bolckbuster (target) Movie booking: High Rotation (new movies every weeks) Location : Central Lisbon - Saldanha Residence - 2 rooms ( 200 + 150= 350 seats) Concession: New Concept– “easy choice” - One size (drinks & Pop Corn)

. New Concept (Low Cost Cinema) . Fix Price (4€ for 2D or 3D) . Fixed Low Cost (no restrains or fidelity needed) . High Image and Sound quality . Economic Crisis (demand for Low Cost) . Standard Cinema offers – Exhibition . Old fashion competition image

What we do?

High promotion and digital communication

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Brand integration and engaging with the Cinema Experience. Brands affinity with the Cinema Target.

Sala  Vodafone