cannes insights mma
TRANSCRIPT
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CANNES INSIGHTS 2016
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O QUE CANNES LIONS
GRITAAO MERCADO?
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FUNCIONALIDADE >> MULTIPLICIDADE
TUDO É MOBILE
MOBILE <3 SOCIAL <3 MOBILE
REALIDADE VIRTUAL: WOOOOW !!
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BIG IDEA + ESCALA + RESULTADOS
EFETIVIDADE É RAINHA
CONSISTÊNCIA
AUTOMAÇÃO
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IDEIA POTENCIALIZADA
DATA IS SEXYPERSONALIZAÇÃO - JORNADA DO
CONSUMIDOR
HUMANIZAÇÃO
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CONSIDERAR E CONQUISTAR PESSOAS
TRANSPARÊNCIA SEMPRE
VERDADE
EMPATIA
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O QUE CANNES LIONS
GRITAAO MERCADO?
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TEMOS QUE CRIAREXPERIÊNCIAS
JORNADA + MOBILE + PERSONALIZAÇÃO + PROPÓSITO
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CANNES INSIGHTS 2016