Há uma nova ordem social vigente, com novos modelos de família pipocando a cada instante. De fato, longe de estar ultrapassado, trata-se de um conceito que acompanha as mudanças do mundo. Se antes valia somente o modelo patriarcal e matrimonial, hoje falamos de pessoas unidas por laços afetivos, compartilhando (ou não) o mesmo espaço – e que se ajudam. Sororidade e brodagem muitas vezes substituem as relações de parentesco biológico, em que nossos amigues acabam virando “família” também, e as dinâmicas se dão por meio do afeto puro e simples, das afinidades e das experiências que vivemos juntes. É neste clima que apresentamos a nova coleção Melissa Family, fotografada em estilo álbum, numa casa, reproduzindo situações bem comuns e corriqueiras. Nostalgia, romantismo, feminilidade... Esporte, praticidade, streetwear... Anos 90, alfaiataria, jeans, low-tech, grunge... As tendências aparecem misturadonas, como em toda boa família! E nossa turma chega remixando tudo, dando novo significado às peças urbanas para os dias mais quentes do ano. E se o melhor rolê é aquele que junta gente de diferentes universos, nesta coleção não poderia ser diferente. Além disso, você já sabe: Melissa é uma grande família, unida por muito amor, há quatro décadas celebrando a vida e o respeito às diferenças. Vem com a gente nesse S/S 2019!

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There’s a new social order in place, with new family models constantly popping up. In fact, that’s not an outdated concept – not by a long shot. It’s a concept that follows the changes in the world. If before only the patriarchal and matriarchal settings were valid, today we talk about people united by affective bonds, who share (or not) the same space – and that help each other out. Sorority and bonding many times substitute biological relationships, and our friends become our family too, the dynamics that make it possible happening through pure and simple affection, through affinities and the experiences we live together.

It’s in this mood that we present the new Melissa Family collection, photographed in a photo album style in a house and taking cues from very common and everyday situations. Nostalgia, romanticism, femininity... Sports, practicality, streetwear... The 1990s, tailoring, jeans, low-tech, grunge... The trends come all mixed up, like in every good family! And our gang comes mixing everything and giving new meaning to urban pieces for the hottest days of the year. If the best night out is that one in which people from every part of the universe take part in, this collection couldn’t be different. Besides, you already know that Melissa is one big family, united by lots of love, and that it has celebrated life and respected differences for the past forty years. Come with us to S/S 2019!

Melissa Mid

Melissa Ground IIMelissa Mule II (na outra página / in the next page)

Melissa Energy + À La Garçonne

Melissa Ugly Sneaker

Melissa Crew

Melissa Cosmic Sandal II + À La Garçonne

Melissa Lance

Melissa Papete + Rider

Melissa Rain Boot

Melissa Squad

Melissa Creeper + À La Garçonne

Melissa Kazakova II

Melissa Hailey + Jason Wu (na página anterior / in the previous page)Melissa Kate + Jason Wu

Melissa Slim SandalMelissa Flip Flop + Jason Wu (na outra página / in the next page)

Melissa Ugly Sneaker

Melissa Sauce Sandal + Baja EastMelissa Back Pack + Baja East

Melissa Crush

Melissa Mar Sandal + Salinas

Melissa Saudade Melissa Ela Chrome

Melissa Slide + Rider

Melissa Tote Bag Melissa Crew

Melissa OddMelissa Possession Platform (na outra página / in the next page)

Melissa Lance

Vivienne Westwood Anglomania + Melissa Hermanos Sandal

Melissa LataMelissa Salto Lata

Vivienne Westwood Anglomania + Melissa Mule

Vivienne Westwood Anglomania + Melissa Twist

Melissa Crush

Melissa Caribe Verão Platform + Salinas

Melissa Braided Summer + Salinas

Melissa Penny Loafer

From left to right, Lucas wears tshirt STAY UGLY and jeans PIET; Leticia wears tshirt AHLMA, jeans GAP and eyeglasses FROU FROU VINTAGE; Amanda wears tshirt THRIF-TEE and jeans B.LUXO; Emanuelle wears tshirt AHLMA and jeans LEVI’s; Scarllath wears tshirt AMP and jeans BENETTON; Daniele wears tshirt ZHOI, jeans LEVI’s and eyeglasses CHILLI BEANS

Scarllath wears tshirt STAY UGLY; jeans GAP

Emanuelle wears tshirt FOREVER 21; vest FROU FROU VINTAGE; skirt Amaro Leticia wears jacket VICUNHA; skirt FOREVER 21

Lucas wears pants JOÃO PIMENTA. Emanuelle wears top FOREVER 21; pants MENIAX; necklace GANSHO

Emanuelle wears blouse MANZAN; jeans LEVI’S. Amanda wears dress MANZAN

Pedro wears tshirt AMP; pants JOÃO PIMENTA Emanuelle wears jacket MORENA ROSA; bathing suit BOLOVO at SRI CLOTHING; pants LEVI’S at YOUR ID

Daniele wears top CACETE COMPANY, pants AHLMA; shoelaces worn as belt ANOTHER PLACE

Daniele wears tshirt FEDRA; overall PATO; sunglasses LIVO

Emanuelle wears bikini BORANA

Leticia wears jacket FOREVER 21; top SRI CLOTHING; short AMERICAN APPAREL Leticia wears bathing suit LYGIA & NANNY for Juliana Jabour; Scarllath wears bikini SALINAS

Leticia wears blouse ANNE FERNANDES and shorts ZHOI; Scarllath wears tshirt AMP; shorts ZHOI Emanuelle wears blouse SHOULDER and skirt HELEN RODEL Pedro wears tshirt MINHA AVÓ TINHA and pants PIET

Amanda wears blouse B.LUXO; pants À LA GARÇONNE; eyeglasses CHILLI BEANS. Lucas wears tshirt MINHA AVÓ TINHA; pants GAP Scarllath wears blouse B.LUXO; pants À LA GARÇONNE

Daniele wears sweats FOREVER 21; skirt COVEN

Leticia wears dress CRUISE; earrings NADIA GIMENES Daniele wears dress PATBO

Scarllath wears shirt and belt MINHA AVÓ TINHA; skirt FOREVER 21 Emanuelle wears top and pants SRI CLOTHING; jacket FOREVER 21; sunglasses CHILLI BEANS

Lucas wears tshirt MINHA AVÓ TINHA; pants GAP. Leticia wears dress ACERVO; shirt tied to the waist JOÃO PIMENTA

Leticia wears vest MINHA AVÓ TINHA; pants BENETTON

Lucas wears shorts WOME Daniele wears sweats ADIDAS at YOUR ID; shorts VICUNHA; hat MAZE

Amanda wears bathing suit SALINAS; skirt MANZAN; hat PROJETO PONTO FIRME

Amanda wears dress ISOLDA; pants FROU FROU VINTAGE; hat MAZE Daniele wears blouse ACERVO; shorts FOREVER 21; earrings COSMOPOLITAN

Amanda wears dress VITORINO CAMPOS; bikini KI AND CO; necklace MARIA DOLORES

Amanda wears shirt GUESS; skirt AMERICAN APPAREL; belt MINHA AVÓ TINHALucas wears tshirt STAY UGLY; pants ASTRO RUNNERS. Scarllath wears blouse FOREVER 21; bathing suit LIGIA E NANNY for JULIANA JABOUR; shorts ANNE FERNANDES. Emanuelle wears bathing suit BOLOVO for SRI CLOTHING; jacket MORENA ROSA; calça LEVI’S for YOUR ID

Emanuelle wears top and skirt CACETE COMPANY; jacket PUMA for YOUR ID. Leticia wears tshirt PELICAN FLY; pants B.LUXO

Emanuelle wears tshirt NEW ERA for YOUR ID; skirt LEVI’S. Daniele wears tshirt THRIF-TEE; pants LEVI’S; cap PROJETO PONTO FIRME

Daniele wears tshirt AMP; dress SHOULDER

Amanda wears blazer and pants PATBO. Daniele wears tshirt FROU FROU VINTAGE; pants LEVI’S; earrings GANSHO

Scarllath wears sweats NEW ERA for YOUR ID; pants MINHA AVÓ TINHADaniele wears dress LUISA FARANI; necklace HECTOR ALBERTAZZI; cap MORENA ROSA

Leticia wears tshirt À LA GARÇONNE, skirt FILA

Scarllath wears top BORANA; pants THRIF-TEE; earrings COSMOPOLITANEmanuelle wears top FOREVER 21; bra GIOCONDA CLOTHING; shorts AMERICAN APPAREL

Emanuelle wears dress FOREVER 21; dress underneath LUCA & JACK. Amanda wears tshirt THRIF-TEE

photo: Vivi Baccostyling: Nine Quentin, Guilherme Itacarambi e Jeff Ferraribeauty: Jake Falchicasting: Bill Macintyreset production: Adriana Oliveiraproduction coordination: Rodolfo Beltrãoart direction and design: Gabriel Finottitextile interventions: Carol Ricca Leecreative direction: Erika Palomino

models:Amanda Brolese (Ford)Daniele Moirança (The Agent)Emanuelle Ribeiro (Mom)Leticia Kaneko (Mega)Lucas Antunes (Ford)Pedro Remonti (The Agent)Scarllath (The Agent)

assistantsphoto: Edson Luciano, Marquinhos e Joebeauty: Janaina Marques e Anderson Nayresset production: Bruno Cruzmanicure: Suzy Silvadesign: Mateus Acioli

www.melissa.com.br *Alguns produtos podem sofrer alteração de cor*Some products may change color

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