Ágil x lean startup no caipira Ágil

49
Ágil vs Lean Startup Twitter: @IndustrialLogic Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.

Upload: alexandre-freire

Post on 19-Jan-2015

824 views

Category:

Business


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Ágil x Lean Startup no Caipira Ágil

Ágil vs Lean Startup

Twitter: @IndustrialLogicCopyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.

Page 2: Ágil x Lean Startup no Caipira Ágil

@freire_da_silva

• Senior Coach @IndustrialLogic

• Agil desde 2001

• fundador da AgilCoop e AgilBits

• Mestrado: “Refleções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo”

• Experiência e successo com muitos clientes: Apple Brasil, Freeddom, Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais...

• Gosto de nadar e construir casas

Page 3: Ágil x Lean Startup no Caipira Ágil
Page 4: Ágil x Lean Startup no Caipira Ágil

“Agile methods remove waste...yet those [Agile]

methods had led me down a road in which the majority of

my team’s efforts were wasted.”

- Eric Ries

Page 5: Ágil x Lean Startup no Caipira Ágil

X

Ágil Lean Startup

Page 6: Ágil x Lean Startup no Caipira Ágil

Backlog

Page 7: Ágil x Lean Startup no Caipira Ágil

X

Page 8: Ágil x Lean Startup no Caipira Ágil
Page 9: Ágil x Lean Startup no Caipira Ágil

Visão do Produto

Page 10: Ágil x Lean Startup no Caipira Ágil

X

Page 11: Ágil x Lean Startup no Caipira Ágil

Pivot

Page 12: Ágil x Lean Startup no Caipira Ágil

1. Stories In:

2. Estimate and Prioritize:

3. Estimate Velocity:

4. Divide into Releases:

Release Plan

Int. Rel.

Ext. Rel.

Ext. Rel.

Kent Beck & Martin Fowler, Planning Extreme Programming

Page 13: Ágil x Lean Startup no Caipira Ágil

X

Page 14: Ágil x Lean Startup no Caipira Ágil

Minimum Viable Product

Minimum Viable

Lixo que ninguém quer usar

Tudo que você não tem $ pra fazer

Page 15: Ágil x Lean Startup no Caipira Ágil
Page 16: Ágil x Lean Startup no Caipira Ágil

X

Page 17: Ágil x Lean Startup no Caipira Ágil

KanbanNot started In Dev UAT Done

3 2 3(WIP limit)

Page 18: Ágil x Lean Startup no Caipira Ágil

Sprint Review

Page 19: Ágil x Lean Startup no Caipira Ágil

X

Page 20: Ágil x Lean Startup no Caipira Ágil

0

2

4

6

8

1st MVP 2nd MVP 3rd MVP 4th MVP

Mes

es

Zoom-InPivot

CustomerSegment

PivotPlatform

Pivot

Produto inicial

Pivot or Persevere?

Page 21: Ágil x Lean Startup no Caipira Ágil

On-Site Product Owner

Page 22: Ágil x Lean Startup no Caipira Ágil

X

Page 23: Ágil x Lean Startup no Caipira Ágil

Get Out Of The Building

Page 24: Ágil x Lean Startup no Caipira Ágil

User Story + Backlog

Customer saves profile during checkout

•If any account info (address, etc.)differs from what’s on file, ask customer whether the profile should be updated.

•Send a separate email confirmation if profile has changed.

Page 25: Ágil x Lean Startup no Caipira Ágil

X

Page 26: Ágil x Lean Startup no Caipira Ágil

Hypothesis + “To Learn” list

Page 27: Ágil x Lean Startup no Caipira Ágil

Definição de “pronto”

Page 28: Ágil x Lean Startup no Caipira Ágil

X

Page 29: Ágil x Lean Startup no Caipira Ágil

... VALIDATED

Validated Learning

Done

Page 30: Ágil x Lean Startup no Caipira Ágil

RED GREEN

REFACTOR

Page 31: Ágil x Lean Startup no Caipira Ágil

X

Page 32: Ágil x Lean Startup no Caipira Ágil

BUILD MEASURE

LEARN

Page 33: Ágil x Lean Startup no Caipira Ágil

Testes de Aceitação

Given First Name is “Tim_First”

And Last Name is “Tim_Last”

And Password is “”

When you Select “Create Account”

Then you get a message “Password is required”

Given First Name is “Tim_First”

And Last Name is “Tim_Last”

And Password is “foo”

When you Select “Create Account”

Then you get a message “Password must have both letters and numbers”

Password Required Password Format

Page 34: Ágil x Lean Startup no Caipira Ágil

X

Page 35: Ágil x Lean Startup no Caipira Ágil

Testes A/B

Page 36: Ágil x Lean Startup no Caipira Ágil

Velocity, Burndown & Vanity Metrics

Page 37: Ágil x Lean Startup no Caipira Ágil

X

Page 38: Ágil x Lean Startup no Caipira Ágil

AARRR & Actionable Metrics

• Acquisition: users come to the product/site

• Activation: users “use” the product/site

• Retention: users use the site/product multiple times

• Referral: users like product enough to refer others

• Revenue: users conduct some monetization behavior

Metrics for Pirates by Dave McClure

Page 39: Ágil x Lean Startup no Caipira Ágil

Mock Object

Page 40: Ágil x Lean Startup no Caipira Ágil

X

Page 41: Ágil x Lean Startup no Caipira Ágil

Feature Fake

78%

22%

UsedNot Used

16 users from 4 countries are online right now.

Join the chat.

Unlikely Neutral Likely

1 7 6

Laura KleinLean UX Expert

Page 42: Ágil x Lean Startup no Caipira Ágil

Continuous Integration

Page 43: Ágil x Lean Startup no Caipira Ágil

X

Page 44: Ágil x Lean Startup no Caipira Ágil

Continuous Delivery

Page 45: Ágil x Lean Startup no Caipira Ágil

Liderado por consultores

CSM

Page 46: Ágil x Lean Startup no Caipira Ágil

X

Page 47: Ágil x Lean Startup no Caipira Ágil

Liderado por empreendedores de sucesso

Page 48: Ágil x Lean Startup no Caipira Ágil

Lean Startup torna as melhores partes de ágil mais enxutas e as combina com o

brilhante processo de Desenvolvimento de Clientes.

Conclusão:

Page 49: Ágil x Lean Startup no Caipira Ágil

Mas lembre-se: contexto é tudo!