Ágil vs Lean Startup

Twitter: @IndustrialLogicCopyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.

@freire_da_silva

• Senior Coach @IndustrialLogic

• Agil desde 2001

• fundador da AgilCoop e AgilBits

• Mestrado: “Refleções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo”

• Experiência e successo com muitos clientes: Apple Brasil, Freeddom, Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais...

• Gosto de nadar e construir casas

“Agile methods remove waste...yet those [Agile]

methods had led me down a road in which the majority of

my team’s efforts were wasted.”

- Eric Ries

X

Ágil Lean Startup

Backlog

X

Visão do Produto

X

Pivot

1. Stories In:

2. Estimate and Prioritize:

3. Estimate Velocity:

4. Divide into Releases:

Release Plan

Int. Rel.

Ext. Rel.

Ext. Rel.

Kent Beck & Martin Fowler, Planning Extreme Programming

X

Minimum Viable Product

Minimum Viable

Lixo que ninguém quer usar

Tudo que você não tem $ pra fazer

X

KanbanNot started In Dev UAT Done

3 2 3(WIP limit)

Sprint Review

X

0

2

4

6

8

1st MVP 2nd MVP 3rd MVP 4th MVP

Mes

es

Zoom-InPivot

CustomerSegment

PivotPlatform

Pivot

Produto inicial

Pivot or Persevere?

On-Site Product Owner

X

Get Out Of The Building

User Story + Backlog

Customer saves profile during checkout

•If any account info (address, etc.)differs from what’s on file, ask customer whether the profile should be updated.

•Send a separate email confirmation if profile has changed.

X

Hypothesis + “To Learn” list

Definição de “pronto”

X

... VALIDATED

Validated Learning

Done

RED GREEN

REFACTOR

X

BUILD MEASURE

LEARN

Testes de Aceitação

Given First Name is “Tim_First”

And Last Name is “Tim_Last”

And Password is “”

When you Select “Create Account”

Then you get a message “Password is required”

Given First Name is “Tim_First”

And Last Name is “Tim_Last”

And Password is “foo”

When you Select “Create Account”

Then you get a message “Password must have both letters and numbers”

Password Required Password Format

X

Testes A/B

Velocity, Burndown & Vanity Metrics

X

AARRR & Actionable Metrics

• Acquisition: users come to the product/site

• Activation: users “use” the product/site

• Retention: users use the site/product multiple times

• Referral: users like product enough to refer others

• Revenue: users conduct some monetization behavior

Metrics for Pirates by Dave McClure

Mock Object

X

Feature Fake

78%

22%

UsedNot Used

16 users from 4 countries are online right now.

Join the chat.

Unlikely Neutral Likely

1 7 6

Laura KleinLean UX Expert

Continuous Integration

X

Continuous Delivery

Liderado por consultores

CSM

X

Liderado por empreendedores de sucesso

Lean Startup torna as melhores partes de ágil mais enxutas e as combina com o

brilhante processo de Desenvolvimento de Clientes.

Conclusão:

Mas lembre-se: contexto é tudo!