afro.com 2016 media kit
TRANSCRIPT
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The AFRO American Newspaper Company (The AFRO) is the longest-running African American family owned newspaper business in the nation. Founded in 1892 by John Murphy, The AFRO has grown to be the leading news provider for African Americans in the Baltimore and Washington, D.C. metropolitan areas.
The AFRO’s print edition is distributed to paid subscribers throughout the Baltimore-Washington region. The e-edition is an exact replica of the newspaper, including all editorial and advertising.. The opportunity to automatically be included in the e-edition is a huge added-value benefit to our newspaper advertisers.
The AFRO has an audience of over 660,000 loyal and engaged Facebook followers and has the region’s #1 local media Facebook Fan Page.
With its print, digital, web and social media platforms, The AFRO reaches over 1.5 million consumers weekly.
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Whether it’s print, online, or social media, there is NO better way to reach over 1.5 million African- American consumers weekly than with The AFRO’s multi- product platform.
59% of African- Americans agree that advertisers in Black newspapers know how to connect with the African-American audience.*
Source: Nielsen+ESSENCE Custom Survey 2014
Another great reason to advertise with The AFRO American Newspaper:
#1#2#3#4
#5
The Afro American Newspaper
Amsterdam News (NYC)
The Call and Post (Cleveland)
Chicago Defender
St. Louis American
Among Nielsen + Essence Survey Respondents, the top 5 African – American Newspapers
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Education HS Grad ..........................37% College Grad ................13% Advanced Degree ......24%
*Source: Scarborough, US Census
Education HS Grad ..................41% College Grad ........28% College Grad+ ......19%
Household Income$25,000 ..................10%$25,000-35,000 ..........10%35,000-50,000 ..........20%50,000-75,000 ..........17%75,000-100,000 ........18%100,000+ ..................26%
Household Income>$25,000 ..................11%25,000-35,000 ..........17%35,000-50,000 ..........30%50,000-75,000 ..........17%75,000-100,000 ........15%100,000+ ..................10%
Age Range 18-24........14%25-34........19%35-44........18%45-54........20%55-64........14%65+ ..........14%
70%25-54
DC/NOVA Baltimore
60%25-54
Age Range 18-24 ..........16%25-34 ..........20%35-44 ..........22%45-54 ..........19%55-64 ..........13%65+ ..............10%
African-American consumers are increasingly aggressive at flexing their muscles and targeting their dollars.
When soliciting or being solicited for business, they are highly concerned about relationships in the community.
Many establish certain kinds and types of partnerships as conditions for doing business.
Source: Fall 2013 Simmons® National Consumer Study4
Monthly Uvs Monthly Page Views
Average Session Average Pages Viewed
294,6671.3 million4.5 minutes3
Site Metrics
Compared to Other Nielsen Top Ranked African-
American Newspapers•Economical - Interactive platform is cost effective and a great extension of the print campaign
•Reach - Daily reach of print and web combined far exceeds that of print alone.
•Usage - Consumers have direct access via the web and you have direct access to your targeted customers
•Measurable - Interactive campaigns allow you to tell exactly what kind of activity is being generated and what works, what doesn’t and where to make adjustments for increased effectiveness
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