91+expressões+de+business+english+utilizadas+por+profissionais+globais
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91 expresses de Business English utilizadas
por profissionais globais
O mundo dos negcios est cada vez mais acelerado. A velocidade com que a internet e atecnologia esto crescendo transformou o mundo empresarial. Novos modelos de negcio, mudanas
nas cadeias de produo e principalmente maior volume de interaes - comunicao - entre pessoas
de locais distantes.
Seja em uma entrevistas de emprego via skype com empregador estrangeiro ou apresentando
projees financeiras para o investidor internacional, a linguagem a ferramenta que vai potencializar
ou frear o desenvolvimento dos seus objetivos.
Muitos idiomas e expresses so usados no mundo dos negcios. Se voc no entenderalgumas destas expreses pode facilmente ficar perdido na conversa e deixar passar a oportunidade d
sua vida.
Com o intuito de ajudar profissionais das reas de gesto, finanas e consultoria, desenvolvem
este material com principais expresses utilizadas no ambiente profissional internacional. Bom proveit
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
24/7 24 horas por dia, 7 dias por semana. The convenience store on the corner is open 24/7.
a tough break Quando algo infelizmente acontece, pode ser
chamado de tough break."
It was a tough breakfor us when Caroline quit.
She was one of our top performers.
ahead of the
curve
Estar mais avanado do que sua competio. We're investing a lot of money in research and
development so we can stay ahead of the curve.
ahead of the
pack
Estar "ahead of the pack" significa ser melhor
ou mais bem sucedido do que a competio.
If we want to stay ahead of the pack, we're going
to have to work really hard and continue to innovate.
ASAP Contrao de "as soon as possible.", assim
que possvel.
I need to finish these reports. My boss needs them
ASAP.
at stake "At stake" significa estar em risco. I'm a little nervous about giving this presentation.
There's a lot at stake.
back to square
one
Voltar estaca inicial. Our programmers identified what they thought the
problem was with the software. After working for
several hours, it turns out that the problem is
something totally different, so it looks like we have
to go back to square one.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
back to the
drawing board
Comear algo do incio novamente, voltando
para a fase de planejamento, desenho.
The prototype wasn't successful. We have to go
back to the drawing board.
backroom deal um acordo ou deciso feitos sem que o
pblico geral tenha conhecimento.
I think they got the government contract because of
a backroom deal.
behind
someone's
back
Pelas costas de algum. Significa fazer algo
sem que algum saiba, escondido..
She didn't think it would be fair to go behind his
backand talk to management, so she confronted
him directly.
behind the
scenes
Acontecer por trs da cena. O que acontece
em segredo ou no em frente do pblico em
geral.
They make it look so effortless, but they do a lot of
hard work and planning behind the scenes.
big picture Tudo que est envolvido com uma situao em
particular chamado de big picture."
Even though we all have very specific tasks to do,
our manager makes sure we don't lose sight of the
big picture.
by the book Conforme o livro. Fazer coisas de acordo com
a poltica da empresa ou lei. Seguir as regras
100%.
There are a lot of regulatory industries that audit us
on a regular basis. It's important that we do
everything by the book.
catch someone
off guard
Suerpreender algum fazendo algo que no
esperado. Pegar algum com a guarda baixa.
Mike was caught off guard when they asked him
to direct the meeting.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
change of pace Algo diferente da rotina, dos horrios normais. Its nice to go on business trips because
its a change of pace.
come up short Tentar alcanar algo mas falhar. Utilizado
quando algum falha ao buscar a meta e
acaba fazendo menos do que o projetado.
The charity fund raiser was supposed to raise three
million dollars, but they came up short.
corner a
market
Mercado da esquina. Expresso utilizada
quando algum j domina algum mercado.
Apple has cornered the marketon mp3 players.
They have a very large percentage of market share.
cut corners Reduzir alguns aspectos do objetivo inicial
para encontrar uma forma mais fcil ou barata
de fazer algo.
We don't cut cornerson our luxury products. They
are all made to high standards with materials of the
highest quality.
cut-throat Significa que algo muito intenso, agressivo. In business school, the competition was cut-throat.
diamond in the
rough
Um diamante bruto algo ou algum com
muito potencial mas que precisa de trabalho
para estar pronto.
He was a diamond in the rough.He was really
intelligent and had great ideas, but his management
and English skills weren't very good.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
easy come,
easy go
Expresso para informar que algo ganho
facilmente, tambm perdida facilmente.
Geralmente utilizada aps alguma perda.
A lot of people who inherit money waste it on stupid
things. I guess it's easy come, easy go.
fifty-fifty Significa uma diviso entre 2 pessoas ou
entidades, sendo 50% para uma e 50% para a
outra,
My business partner and I split everything fifty-fifty.
from the
ground up
Significa comear algo, um projeto ou um
negcio do zero.
Bill Gates built Microsoft from the ground up.
game plan uma estratgia ou plano. They're not sure what their game planis for the
upcoming election.
get back in/into
the swing of
things
Significa se acostumar a fazer algo que voc
parou de fazer durante um tempo. Pegar o
ritmo novamente.
Our company shuts down operations for three
weeks during the holiday season. When I go back to
work in January, it's always difficult to get back in
the swing of things.
get down to
business
Parar de falar sobre assuntos secundrios e
falar de tpicos srios respeito do trabalho.
Well, everyone's here, and I know everyone is very
busy. So, let's get down to businessand talk
about the proposal.
get the ball
rolling
Comear alguma coisa, um projeto por
exemplo. Colocar para rodar.
We really need to get the ball rollingon this
project. The deadline is in June, and it's already
April.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
give someone
a pat on the
back
Dizer para algum que ele ou ela fez um bom
trabalho.
The boss gave Brian a pat on the backfor
coming up with such a good idea.
give
something/som
eone the
thumbs down
Significa no aprovar alguma sugesto.
Indeferir o processo.
I can't believe she gave us the thumbs down. I
thought it was a great idea.
give
something/som
eone the
thumbs up
Significa aprovar alguma sugesto. Deferir o
processo..
They gave our new proposal the thumbs up.
We're going out to celebrate tonight.
go broke Quebrar. Significa quando algum ou alguma
empresa perde todo o dinheiro que tinha
anteriormente.
There was too much competition and their expenses
were too high. They eventually went broke.
go down the
drain
Quando voc perde alguma coisa. Ir pelo ralo. He dropped out of college in his third year and
never continued his studies. All of his hard work and
money went down the drain.
go the extra
mile
Significa fazer algo a mais do que as pessoas
esperam de voc. Fazer uma milha a mais.
We
go the extra mile for our customers. If
someone is dissatisfied with a purchase, we refund
their money and offer them a discount on their next
purchase.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
go through the
roof
Quando algo est crescendo rapidamente,
tanto que j atravessou o telhado.
We're really happy that our number of Facebook
followers has gone through the roof.
gray area Se algo est na rea cinza, significa que est
indefinido, no fcil de categorizar.
I asked our lawyers if it was legal, and they said it
wasn't clear. It's in a gray area.
ground-breakin
g
Quando algo est quebrando o solo, significa
que inovador e est imergindo.
The iPhone was a ground-breaking piece of
technology when it was released in 2008.
hands are tied Quando voc no tem controle algum da
situao, est de mos atadas.
I would love to get you a job at my company, but my
hands are tied.Management isn't hiring any
additional employees this year.
hit the nail on
the head
Fazer ou dizer algo 100% correto. I agree with John 100%. I think he really hit the nail
on the head.
in a nutshell Em poucas palavras. Apenas a casca da
informao.
In a nutshell,this book is about how to motivate
employees.
in full swing Se um projeto est "in full swing," significa que
foi completamente iniciado e est progredindo
muito bem.
Construction on the new site is in full swing now.
in the black Se uma empresa est in the black, significa
que esto tendo lucro.
We're not having a great year, but at least we're in
the black.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
in the driver's
seat
Estar no assento do motorista significa estar
com o controle da situao.
I'm not used to being in the driver's seat. I should
probably buy some management books.
in the red Quando uma empresa est "no vermelho"
significa que no esto tendo lucro e esto
operando com prejuzo.
When I started my own business, we were in the
red for the first two years. We didn't see a profit until
the third year.
keep your eye
on the ball
Manter seus olhos na bola significa focar e
concentrar-se no seu objetivo.
I know we can do it. We just need to keep our eye
on the ball and not lose our focus.
last straw Significa o ltimo aborrecimento, distrbio ou
traio que faz algum desistir, perder a
pacincia e ficar muito brava.
Our boss was unhappy with Brian's performance for
a while, but when he came to work three hours late
without calling, it was the last straw.
learn the ropes Aprender as cordas significa aprender as
diretrizes bsicas de algo.
I like my new position. Im starting to learn the
ropes.
long shot Um tiro longo algo com baixa probabilidade
de acontecer.
Winning the lottery is a long shot, but millions of
people still buy lottery tickets.
loophole Furo na lei acontece quando a legislao
omite ou no deixa clara alguma informao.
Esta situao permite que pessoas e
empresas tirem vantagem da situao e
paguem menos impostos, por exemplo.
Some people complain that millionaires avoid
paying taxes by finding loopholesin tax laws.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
lose ground
(opposite is to
"gain ground")
Perder Solo significa perder alguma
vantagem, como (market share, por examplo)
para a competidor..
Apple lost some groundto Samsung last quarter.
lose-lose
situation(also
called a "no-win
situation")
Uma situao de perder-ou-perder acontece
quando algum precisa escolher entre vrias
opes e todas so ruins.
It's a lose-lose situation. If they lay off more
workers, they'll get bad press. If they don't lay off
more workers, they won't be able to compete.
nine-to-five Nove-s-Cinco a jornada normal de
trabalho. O termo existe pois em muitos
escritrios o horrio de trabalho das 9 AM s
5 PM.
She was tired of working a nine-to-fivejob, so she
took her savings and started a restaurant.
no brainer Quando uma deciso realmente bvia - fcil
de tomar - no precisa usar o crebro.
Taking the new job was a no brainer. They offered
me more money, a better schedule, and more
vacation days.
no strings
attached
Quando algum est dando algo sem
expectativa de retorno. No existem condies
pr-acordadas.
They will let you try the product for free with no
strings attached. If you don't like it, there is no
pressure to buy it or give them anything in return.
no time to lose Se no h tempo para perder, significa que
h muita presso para completar algo
rapidamente.
I told them I'd send the email by the end of the day
and it's already 4:45. I need to get to work. There's
no time to lose.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
not going to fly Quando uma soluo no efetiva, as
pessoas dizem que ela no vai voar.
I don't think that idea's going to fly. Let's keep
generating ideas.
on the ball Estar na bola significa estar alerta e atendo
s coisas.
My new personal assistant is working out well. He's
really on the ball.
on the same
page
Se duas pessoas esto na mesma pgina
elas esto concordando sobre algo.
Let's go over the details of what we agreed on just
to make sure that we're on the same page.
on top of
something
Estar no topo de algo significa estar no
controle da situao e consciente das
mudanas.
I read a lot to stay on top of the latest changes in
my industry.
on your toes Estar nos dedos do p significa estar alerta. Stay on your toes. Anything can happen.
out in the open Se algo est cu aberto significa que de
conhecimento pblico e no escondido das
pessoas.
I think it's a good policy to do things out in the
open because people get suspicious if you do
things in secret.
out of the loop
(opposite: in the
loop)
Estar fora do crculo significa no saber de
algo que um seleto grupo de pessoas sabe. O
oposto - dentro do crculo - significa fazer
parte do grupo de pessoas com informaes
que os outros no tem.
I felt like I was out of the loopafter being on
vacation for two weeks.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
pink slip Significa que algum foi demitido. They gave him the pink slip. He wasn't performing
very well.
play hardball Ser competitivo de uma maneira cruel, sem
mostrar misericrdia. Fazer qualquer coisa
para vencer.
He played hardballto get where he is, so I would
be careful what you say and do around him.
put all
someone's
eggs in one
basket
Colocar todos os ovos em uma s cesta
significa apostar tudo em apenas uma opo
para trazer o sucesso.
It's not good to only invest in the stock market. You
don't want to
put all your eggs in one basket.
put the cart
before the
horse
Colocar o carrinho na frente dos cavalos
significa pensar sobre coisas na ordem errada.
They were trying to find investors without even
having a business plan. They were putting the cart
before the horse.
raise the bar Elevar a barra significa aumentar as
expectativas e exigncias. Normalmente
utilizado para criar algo melhor do que o
existente..
The new software is getting great reviews. It looks
like they've really raised the bar for the
competition.
red tape "Fita Vermelha" referncia ao acesso de
regras, procedimentos e regulamentaes que
dificultam algum processo.
The new law is going to create a lot of extra red
tape and we're going to have to pay our lawyers a
lot more money.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
rock the boat Balanar o barco significa aucas problemas
ou perturbar alguma situao pacfica.
He thought about demanding a raise, but then he
decided he didn't want torock the boat.
run/go around
in circles
Correr em crculos significa fazer a mesma
coisa vrias vezes sem conseguir nenhum
resultado.
I've made phone calls all day and haven't made a
single sale. I feel like I've been running around in
circles all day.
safe bet Uma aposta segura significa algo que
provavelmente vai acontecer.
It's a safe betthat smart phones will be much more
advanced in 10 years.
see something
through
Fazer algo at que esteja finalizado. I told my boss that I really wanted to see my
current project throughbefore taking on another
project.
sever ties Cortar os laos significa colocar um fim na
relao..
We had to sever tieswith several of our suppliers
due to late shipments.
shoot
something
down
Negar algo, como uma proposta ou ideia. It's best not to shoot ideas downduring a
brainstorming session. The goal is to generate
ideas, not to criticize them.
smooth sailing
(or clear sailing)
"Navegao Suave" um termo usado para
descrever situaes onde o sucesso foi
alcanado sem dificuldades.
Once our largest competitor went out of business, it
was smooth sailing.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
stand one's
ground
Se voc Defende seu Terreno, significa que
voc no vai mudar de opinio ou posio.
We tried to change the dress code, but Human
Resources stood their ground.
state of the art Algo que moderno e tecnologicamente
avanado.
Bill Gates lives in a state-of-the-arthome with a lot
of modern technology that most people don't have
access to.
take something
lying down
Aceitar alguma situao contra a vontade, sem
lugar contra.
The proposed law would kill our industry, but we're
not going to take it lying down. We're going to
fight back and try to make sure the law doesn't get
passed.
take the bull by
the horns
Confrontar diretamente uma situao difcil. One of our mid-level managers wasn't very popular
and was causing some problems, so we took the
bull by the hornsand replaced him with somebody
else.
talk someone
into something
Convencer algum fazer algo. I was hesitant to redesign our website, but my
employees talked me into it. I'm glad they did. The
new site is much better than the previous one.
talk someone
out of
something
Convencer algum no fazer algo. I wanted to make a real estate investment, but my
financial advisertalked me out of it.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
the elephant in
the room
Referncia um grande problema que obvio
mas ningum quer falar sobre.
We should have been talking about our huge debt,
but it seemed like no one wanted to talk about the
elephant in the room.
think big Ter altas expectativas e grandes planos para o
futuro.
I'm not content with just opening one or two more
stores. I'm thinking big -- I think we can open 10
more stores in the next five years.
time's up O tempo de algum para alguma atividade
terminou.
I think his time's upas the CEO. They're going to
replace him as soon as they find a suitable
candidate.
twist
someone's arm
Persuadir ou convencer algum fazer algo
que ele ou ela no quer fazer.
The owner thought the advertising budget was a
little high. We had to twist his arm to get him to
agree to it.
under the table Algo feito secretamente - possivelmente ilegal
- feito por debaixo da mesa
To avoid paying taxes, they paid some of their
employees under the table.
up in the air Quando ainda no h deciso sobre algo. We're looking for a test market right now, but
nothing has been decided yet. Everything's still up
in the air.
uphill battle Algo que difcil de atingir, pois existem
obstaculos e dificuldades no caminho.
Winning the election is going to be an uphill battle.
He doesn't have a lot of support at the moment.
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EXPRESSES O QUE SIGNIFICAM EXEMPLOS DE APLICAO
white collar Colarinho Branco algum que trabalha em
um escritrio - atendimento ao cliente, vendas,
gerncia . O inverso Blue Collar Worker,
que algum que trabalha operacionalmente
com as prprias mos - manufatura,
construo, manuteno.
There are mostly manufacturing positions here.
There aren't a lot of white-collarjobs here.
win-win
situation
Situao ganha-ganha quando todos os
envolvidos percebem valor na troca.
We were happy to get the contract, and they were
happy to get such a good price. It was a win-win
situation.
writing on the
wall
Referncia uma evidncia clara de que algo -
possivelmente negativo - est prestes
acontecer.
I'm going to get my resume ready. I can see the
writing on the wall.
yes man Algum que sempre concorda com as ordens
de seus superiores.
The company isn't looking to hire someone who is
going to try to make a lot of changes. They're
basically just looking for a yes man.
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