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1 AMR AET Review Dec-2011 - Confidential Internal Only MARKETING BRAZIL ROGER MELO MARKETING DIRECTOR

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1 AMR AET Review Dec-2011 - Confidential – Internal Only

MARKETING – BRAZIL

ROGER MELO MARKETING DIRECTOR

2 AMR AET Review Dec-2011 - Confidential – Internal Only

AMD VISION

Tecnologia VISION da AMD reúne processador e placa gráfica em um único chip proporcionando uma excelente experiência visual e baixo consumo de energia.

Sua vida em alta definição

Agora sim, agora é VISION

3 AMR AET Review Dec-2011 - Confidential – Internal Only

Consumo eficiente de energia. A sua bateria dura muito mais !!!

Nova Série A: DESEMPENHO E DIVERSÃO para quem quer mais que o básico.

Agora sim, agora é

VISION

AMD A4 entrega 2 vezes mais performance visual do que Intel Core I3 por um custo muito menor.*

Processador Acelerado com desempenho de placa gráfica discreta

4 AMR AET Review Dec-2011 - Confidential – Internal Only

367

568

745

953

367

568

745

953

367

568 745

953

Visual Performance 3DMark 11

Dia a Dia

Desempenho e Diversão

Desempenho e Diversão

Desempenho e Diversão

AGORA SIM, AGORA É VISION ESCOLHA O MELHOR PARA VOCÊ

5 AMR AET Review Dec-2011 - Confidential – Internal Only

Posicionamento Competitivo de Preço R

$ 1

.49

9+

<

R$

99

9 E

sti

ma

ted

Sys

tem

Pri

ce

Po

ints

AMD A8-Series

Core i3 AMD A6-Series

Pentium®

Celeron

AMD C-Series Atom

AMD A4-Series

R$ 1

.19

9+

Core i5

AMD E-Series

R$ 1

.89

9+

AMD Intel

6 AMR AET Review Dec-2011 - Confidential – Internal Only

COOP MKT AOC - PERNAMBUCANAS

AOC + AMD

Pernambucanas

• 15 Pernambucanas Stores

with display and promoter

• Vision GAME: 7 mistakes

• Gifts – everybody that play

the game and interact with

the promoter

PERIOD: nov/dec 2011

7 AMR AET Review Dec-2011 - Confidential – Internal Only

SAMSUNG - B2W

Advertising – Metro, and

online media

Anúncio shoptime

8 AMR AET Review Dec-2011 - Confidential – Internal Only

INNOVATIVE TRAINING

Event: Present AMD for FastShop Sales Team

Goal: Educate, Motivate, Integrate

– Present AMD

– Show the advantages – VISION Technology

– AMD like a innovative company

– Keep the relationship

– Diferent Experience

Audience: 120 atedees

9 AMR AET Review Dec-2011 - Confidential – Internal Only

FAST SHOP TRAINING

FASTSHOP_ VIDEO

10 AMR AET Review Dec-2011 - Confidential – Internal Only

ACER - WALMART

11 AMR AET Review Dec-2011 - Confidential – Internal Only

HP STORE – VÍDEO WALL

12 AMR AET Review Dec-2011 - Confidential – Internal Only

FAST SHOP – ONLINE AND OFFLINE CAMPAIGN

Revista época – Dez/11

13 AMR AET Review Dec-2011 - Confidential – Internal Only

Americanas.com – Estadão – Set/11

Americanas.com – Metro - Set/11

B2W– ONLINE AND OFFLINE CAMPAIGN

14 AMR AET Review Dec-2011 - Confidential – Internal Only

LAN HOUSE CAMPAIGN ( 5.400 LANHOUSES)

15 AMR AET Review Dec-2011 - Confidential – Internal Only

ACTIVITIES B2W

Americanas.com – Estadão – Jan/12

Americanas.com – Metro– Fev/12

Submarino.com – Folha de SP– Jan/12

16 AMR AET Review Dec-2011 - Confidential – Internal Only

ACTIVITIES - VISION DAY´S AT RETAIL STORE

Every Saturday

6 Retailers per week like Ponto Frio, Carrefour, Walmart, Casas Bahia

Promoting VISION and products with VISION

POP Material

Showing Videos and Demos

Giveaways

17 AMR AET Review Dec-2011 - Confidential – Internal Only

ACTIVITIES - CAMPUS PARTY

AMD sponsored SBG (Seleção Brasileira de Gamers - Brazilian National

Gaming Team) at Intel Extreme Master during Campus Party 2012

Good visibility for VISION Brand and Good results in terms of media

3 minutes interview at Globo Esporte. Globo Esporte is a daily news about sports at TV Globo at noon. Most part of restaurants

TVs are connected at Globo at this time. TV Globo is an open TV in Brazil with the highest

audiences ratings.

http://globoesporte.globo.com/globo-esporte/videos/t/edicoes/v/brasil-tera-

selecao-nacional-de-videogame/1812173/

18 AMR AET Review Dec-2011 - Confidential – Internal Only

ACTIVITIES – ITAUTEC

Keeping the action with Itautec and Carrefour

Promoters, Displays and Giveaways

Implement a game to show the differences with and without VISION

technology ( like with we did with AOC)

19 AMR AET Review Dec-2011 - Confidential – Internal Only

ACTIVITIES - PHILCO

Quero-Quero_Tablóide_11.2011 Carrefour_EmailMKT_08.11.2011

Acom_DestaqueHomePage_05.12.2011

20 AMR AET Review Dec-2011 - Confidential – Internal Only

AMD MOBILE ACTION – TRUCK WITH CARREFOUR

Visited 4 cities of São

Paulo, promoting the brand

AMD in a mobile unit

specially developed for this

action.

The mobile unit was

parked at Carrefour

parking lot.

21 AMR AET Review Dec-2011 - Confidential – Internal Only

MOTHER´S DAY - BOOTH AT SHOPPING MALL

Booth during 1 month: 15 days – Morumbi

Shopping and

15 days – Eldorado

Shopping

VISION Experience: Videos, Games and

Social Media .

Experience in a NB with A

Series.

Promotions: Buy a

Computer with VISION

and win a pendrive for

your mother.

22 AMR AET Review Dec-2011 - Confidential – Internal Only

FACEBOOK FAN PAGE CREATION MELHOR DO MELHOR DO MUNDO CAMPAIGN

Campaign focused on Youth with the

objective of demand generation and

awareness through offers and Viral Video

with HD Image and 3D Sound. Choose

from a known character (Pânico na TV)

named the Best of Best World.

23 AMR AET Review Dec-2011 - Confidential – Internal Only

HOJE:

24 AMR AET Review Dec-2011 - Confidential – Internal Only

POP MATERIAL

Take one

Cubo

25 AMR AET Review Dec-2011 - Confidential – Internal Only

PROFESSOR VISIONALDO

Email marketing have been

send to all our RSA´s

mailing.

We are distributing some

messages about technology

and AMD Products.

One email each 15 days.

26 AMR AET Review Dec-2011 - Confidential – Internal Only

REGIONAL PROMOS

NE - TREM DO FORRÓ

27 AMR AET Review Dec-2011 - Confidential – Internal Only

CTIS

Dia do Orgulho nerd

SBG com Counter Strike

28 AMR AET Review Dec-2011 - Confidential – Internal Only

EVENTO DE LANÇAMENTO A4,A6, A8 E A10

Evento para a Imprensa, Canal e Fabricantes

2012 Campanha

de Fim de Ano

Campanha Integrada

On Line e Off Line Mídia

Atividades no Varejo

Atividades no Canal

Coop com Fabricantes

30 AMR AET Review Dec-2011 - Confidential – Internal Only

DIGITAL CAMPAIGN

Our campaign has delivered 142.986.636 impressions, 506.406 clicks and the

CTR's average of 0,35%.

In January we got a great result, reaching the highest rate of CTR and lower CPC in

the campaign

Our goals for the campaing are:

159.677.466 Impressions

175.645 Clicks

Avg: 0,11% CTR

Avg$2,54 CPC

DEMAND GENERATION FOR A SERIES

And, for while, we got:

142.986.636 Impressions

506.406 Clicks

Avg: 0,35% CTR

Av: $0,75 CPC

Overall, we are 190% above than expected. Currently, our goals are based in getting better CTR's rates and delivery all the impressions that

were hired.

31 AMR AET Review Dec-2011 - Confidential – Internal Only

OFFLINE CAMPAIGN

3 Ads at Metro SP Newspaper and 3 Ads at Metro RJ Newspaper

1 Ad at Veja SP/RJ and BH

5 TV Advertising at Band SAT

DEMAND GENERATION FOR A SERIES

TV Advertising at Band SAT

32 AMR AET Review Dec-2011 - Confidential – Internal Only

ADVERTORIAL PROGRAM

What is : Advertorial

Objective: AMD Awareness and Product Differentials

Media:

– Dicas de tecnologia com Fernando Lemos (Technology Tips with Fernando Lemos)

– Isto é Dinheiro

Project: Drops in Radio, TV, App and Magazine

Period: Q3 and Q4 2013

Video

33 AMR AET Review Dec-2011 - Confidential – Internal Only

ADVERTORIAL PROGRAM

What is : Advertorial

Objective: AMD Awareness and Product Differentials

Media: TV

– Play TV

Project: TV Program explaining AMD Technology

Period: Q3 and Q4 2013

34 AMR AET Review Dec-2011 - Confidential – Internal Only

PROMOTIONAL CAMPAIGN

Group of Email MKT explain about our technology to and RSA and OEM

Promoters

New Professor Visionaldo

Quiz – Mitos e Verdades ( Myths and Truths)

Battle Cards Game

POP Material

- Digital Topper monitor

- Brochure

- Pocket Guide

- Screen Saver/Demo

POS Activities

- Steady Video Live

- Ballon Bursts

PROMOTING NEW TECHNOLOGY

35 AMR AET Review Dec-2011 - Confidential – Internal Only

SOCIAL MEDIA

We have about 427.887 ( increase 17% in 3 mounths) brasilian fans and

we should have a good relationship with them.

We defined 8 new editorial ( themes): A series / Oportunities / AMD na

Veia/ Offers / Know AMD / Fanny Sentences / Paralel Universe / Time

Tunnel

FACEBOOK –NEW STRATEGY

36 AMR AET Review Dec-2011 - Confidential – Internal Only

Q4 - EVENT

We had a booth with Virtual Penalty and 3 displays with NB – AMD A

series

About 2.000 sales people from retailers and channel

Very good opportunity to show our brand and products

SYMANTEC AMARELO E PRETO PARTY

2012

37 AMR AET Review Dec-2011 - Confidential – Internal Only

ACTIVITIES

Graphics and Components

38 AMR AET Review Dec-2011 - Confidential – Internal Only

EDUCATIONAL PROGRAM – WHAT´S APU? PROFESSOR MALUCO CARACTER

\

E-mail Mkt

Facebook

PR

Youtube

Call Center Script

75%

39 AMR AET Review Dec-2011 - Confidential – Internal Only

Booth in the Santa Efigenia (Sao Paulo) Booth in the Santa Efigenia (Sao Paulo)

AMD 2011 Intel 2012

Small space - 6m²

1 product only

Low potential of exploration

Low interactivity

Only 1 promoter

Only 1 ative action

Small space - 6m²

All range of products

Low potential of exploration

Medium interactivity

2 promoter

Some ative action 65%

Growth QoQ

SP São Paulo

Sta Ifigênia

AMD EXPERIENCE POINT SANTA IFIGÊNIA AND INFOCENTRO

40 AMR AET Review Dec-2011 - Confidential – Internal Only

Huge Space- 36m²

All range of products

High potential of exploration

High interactivity

2 promoter and 1 Key Account Mngr

Severous ative action

AMD 2012

Space in Santa Efigenia (Sao Paulo) Space in Infocentro (RJ)

Small space - 8m²

All range of products

Medium potential of

exploration

High interactivity

2 promoter and 1 KAM

Severous ative action

AMD EXPERIENCE POINT SANTA IFIGÊNIA AND INFOCENTRO

41 AMR AET Review Dec-2011 - Confidential – Internal Only

São Paulo Rio de Janeiro

AMD EXPERIENCE POINT SANTA IFIGÊNIA AND INFOCENTRO

*A-series logos already in place.

42 AMR AET Review Dec-2011 - Confidential – Internal Only

CHANNEL POP MATERIAL

Gondola ends

Flags

leaflet dispensers

& folders

Cubes

Hanging Signs

* Same range for Vision and FX

75%

43 AMR AET Review Dec-2011 - Confidential – Internal Only

HARDWARE SHOW

CO BRANDED ROAD SHOW (AMD + KINGSTON+ ASUS + WD)

Activites:

Streght of 3 brands toghether

3 Cities in Q2

3 Bundle offer!!

3 companies database invited

Distis Partnership to Bundle

sales

Experience with low entry, mid

level and high end machines.

25%

44 AMR AET Review Dec-2011 - Confidential – Internal Only

cv 50%

COMPONENT SALES GUIDE

2 versions

– Long Version

– Short Version to be delivered in each

sale (trought Disti)

Guide content:

1. About AMD

2. Timeline AMD

3. A- Series

4. 8 Reasons for your customer to buy AMD

Vision

5. Competitive Comparison

6. Technical Informations

7. FAQ - Frequently Asked Questions

8. AMD Contacts

45 AMR AET Review Dec-2011 - Confidential – Internal Only

VISUAL UPGRADE - CULTURAL CONTEST

Target: All Component Channel

resellers (selects)

Objective: Increase awareness

and create a bond with the brand,

making an upgrade in the business

of small resselers.

Mechanic: The

contest representative of

resale should send a video saying

why you deserve that

AMD remodel your store.

At the end of the contest, a

panel will select and rank

the videos, and the authors of the

top 5 videos will have

their resale makeover by AMD.

Reseller

Makeover

5 best

vídeos

75%

46 AMR AET Review Dec-2011 - Confidential – Internal Only

AMD WEEKS MASTERS AND REGIONALS DISTRIBUTORS

47 AMR AET Review Dec-2011 - Confidential – Internal Only

SELEÇÃO BRASILEIRA DE GAMES

ANNUAL SPONSORSHIP

48 AMR AET Review Dec-2011 - Confidential – Internal Only

ADRENALINE BRAND CHANNEL

49 AMR AET Review Dec-2011 - Confidential – Internal Only

GAME BUNDLES

Buy and Win campaing with Kabum

(biggest e-tailer on GPU) and Deus Ex

Game

Buy and Win campaing in Facebook: Buy

AMD and Like AMD page on facebook, win

a Sonic Game.

50 AMR AET Review Dec-2011 - Confidential – Internal Only

E-MAIL MKT

51 AMR AET Review Dec-2011 - Confidential – Internal Only

PROMOTIONAL NEWSLETTER

Distributor Website Link

‘Shop Now’

1 Deal

per Dist

Different Bundles

No war of price/ conficts

6.5K reseller database

Great Sellout Opportunity

Different Bundles Montly with great deals (at least 10% off)

0%

52 AMR AET Review Dec-2011 - Confidential – Internal Only

CAMPUS PARTY 2012 OVERCLOCK CHAMPIONSHIP: RADEON AND FX

53 AMR AET Review Dec-2011 - Confidential – Internal Only

CAMPUS PARTY 2012– GPU PRESENTATION FEB 2012

54 AMR AET Review Dec-2011 - Confidential – Internal Only

SOCIAL MEDIA CHANNELS

55 AMR AET Review Dec-2011 - Confidential – Internal Only

PRESS ACTIVITIES

Media Press

Reviews Events