0705 system 3 acc ciri khas asia

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Social Media in Recruitment Kate Stone, Manager, NFSA Online Twitter: @kate__stone @NFSAonline

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transportasi udara terbaik di dunia. Didirikan pada tahun 1972, Singapore Airlines terus meningkatkan mutu pelayanan kepada para penumpang yng dilakukan oleh para karyawannya, khususnya yang bertugas di kabin yang dikenal dengan nama Singapore Girl. Singapore Girl menjadi ikon dalam pelayanan ketika pesawat sedang di darat maupun sedang terbang. Singapore Girl mempunyai seragam yaitu pakaian kebaya dengan bahan batik yang dirancang oleh Pierre Balmain, sebagai sebuah ikon yang melambangkan tradisi Singapore Airlines dengan pelayanan yang penuh keramahtamahan yang merupakan ciri khas Asia. Singapore Airlines memberikan pelatihan yang berkelanjutan. Pelatihan ini ditujukan untuk membentuk karakter Singapore Girl yang ramah dan peduli kepada penumpang. Para Singapore Girl mengikuti pelatihan selama 15 minggu untuk membentuk sikap profesional ketika mereka bekerja di kabin. Pelatihan ini sangat menekankan kepada sentuhan manusiawi, karyawan harus mampu mengingat nama penumpang dan belajar untuk berkomunikasi yang baik dan efektif. Pelatihan dibe

TRANSCRIPT

Page 1: 0705 system 3 acc ciri khas Asia

Social Media in RecruitmentKate Stone, Manager, NFSA OnlineTwitter: @kate__stone

@NFSAonline

Page 2: 0705 system 3 acc ciri khas Asia

Government

Canberra

200+ employees

Transformational agenda

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… excite curiosity & inspire creativity through online access to Australian audiovisual heritage

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… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

You can’t put that online, it should only be

seen in a cinema!

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… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be

seen in a cinema!

Page 6: 0705 system 3 acc ciri khas Asia

… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be

seen in a cinema!Can I use this in my mash up?

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… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

Disclaimers:

These are my views, not necessarily those of the NFSA.

These are the views of a manager, not a recruitment pro (no fancy stats or RoI strategies).

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Why social media recruitment is worthwhile

1.Builds social media capacity beyond your web team

2.Improves chance of successful recruitment through 2-way

access to more information

3.Increases your resources

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Reason #1

Build social media capacity across the organisation

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SOCIAL MEDIA IS A

BUSINESS COMMUNICATION TOOLIt represents wider social change that we need to acknowledge and be part of.

NON DISCRETIONARY

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SOCIAL MEDIA RELATED CHANGE :

… increased expectations of transparency

… increased expectations of interaction

… increased time spent on social media

(by 82% pa according to Nielsen)

… shop, socialise and look for work

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We’re real people

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We’re accessible and

responsive

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We share our expertise

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And we’re hiring expertise

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Tools of trade

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Tools of trade for all professionals

+

transparency

accessibility

communicating our value

sharing our knowledge

=

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Why social media recruitment is worthwhile

Reason #2

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Better chance of finding the right candidate

More informed choices for candidates and employers

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Better chance of finding the right candidate

specialist networks and online communities

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Why social media recruitment is worthwhile

Reason #3

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Increase your resources

Pro am collaborations with people formerly known as audiences

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Cultural Disintermediation

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Crowd Sourcing

A trillion hours a year for crowd sourcing

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Crowd Sourcing

National Library of Australia – The Australian newspapers projectText correction of character recognition errors in digitised newspapersIn one year users had corrected 20 million lines of textAlso added tags to increase quality of information

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Crowd Sourcing - motivators

Users cited: Enjoyment, interesting and fun, personal goals, group outcome. Work that matters in the big picture.

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Using social media for recruitment

1.Builds social media capacity beyond your web team

2.Improves chance of successful recruitment through 2-way

access to more information

3.Increases your resources

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Thank you